About The Coromandel’s Radio Station

SEA FM is the Coromandel’s radio station, built for the Coromandel, providing local information, music and entertainment, broadcasting from Pauanui.

We are the fastest growing radio station in the Coromandel region, privately owned by a team who are community focused with the passion and enthusiasm to provide an exciting new service to the community.

SEA FM plays Today’s Best Music and The Hits You Love.

Our team are experienced radio professionals with a commitment of giving back to the local community.

SEA FM creates opportunities for exposure and promotion of local business both on-air and online with the help of our creative team who have access to the best voice artists within the country and overseas using our production facilities. We create quality audio production that represents brands and businesses with a local focus.

We’re the preferred choice for listeners who want to keep up to date with what’s happening in the community. Our website features community events, festivals and concerts, plus live streaming with over 14,000 followers tuning in to hear what’s happening around the region.


Our Network

Our coverage is constantly growing, with multiple transmission sites all designed and built from the ground up featuring HD audio and battery-backed broadcast equipment to ensure our signal remains on-air.

SEA FM can be heard from Coroglen to Whiritoa on 100.3FM, in Whitianga, Cooks Beach and Mercury Bay on 106.9FM, Tairua-Pauanui-Whangamata on 100.3FM and in Thames on 107.1FM.


Listener Demographics

SEA FM plays a wide variety of music including hits from the 80’s and 90’s, through to Today’s Best Music, for a target audience of listeners aged 30+ who enjoy the great lifestyle our region has to offer.

We love to entertain listeners, with a playlist carefully programmed that captures an audience from young to mature.
We’re constantly in touch with the community to ensure the Coromandel’s Best Music is playing on SEA FM.


Market Features

With plenty going on across the Coromandel Peninsular, the SEA FM team enjoy working alongside event organisers, festival promoters, newspapers, schools and the Thames Coromandel District Council.

Part of the SEA FM mission is to ‘give back’ to the community where possible, this allows smaller events and promotions to obtain exposure through airtime, social media and tailored communications such as live crosses and outside broadcasts.

Some of the great events across our region include Beach Hop, Whitianga Waterways Summer Concerts, Tairua Food and Wine Festival and many more.

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